Eye-catching S-Team Logo successfully impresses buyers at ISPO Munich 2012!

ISPO Munich is held from Jan. 29^th to Feb. 1^st, 2012 at New Munich Trade Fair Center.

Taiwan Sporting Goods Manufacturers Association has presented the specially-design booth of “Taiwan S-Team Elite League” (briefed as S-Team) as its first-time presentation. At the fairground, the large logo of S-Team has caught many people’s eyes. The elegant and quality wooden booth design also attracts a lot of buyers and draws them to know about the background, concepts and visions of S-Team.

Taiwan’s fitness industry had taken its soar for three decades, known as Taiwan’s export golden age

Since 1979, Taiwan’s fitness industry has been established and boomed. During the period of 1987 and 1996, fitness in Europe and America had become fashionable. American fitness companies casted tremendous orders to Taiwan’s fitness manufacturers (OEM). Taiwan in a great advantageous position with a complete supply chain, low cost and high-quality production successfully brought a golden age for the fitness industry (1979~2000).

China’s rise as the world factory and a major competitor

During these three decades, a great number of industries had speedily taken their shapes in China. Taiwan inevitably faces the falls and lost its title. The shifting manufacturing bases were from Japan to Taiwan, now Taiwan to China and Vietnam. The glow of Taiwan’s fitness industry has dimmed and it’s used to be the glory of Taiwan. Soon in the recent five years, Taiwan fades and falls, missing somehow the golden ten years to upgrade and transform. At present, Taiwan’s fitness industry, facing the fierce global competition, also needs to learn how to operate brand marketing, innovation, R&D. The whole industry has shifted between China and Taiwan without substantial roots.

Upgrading the fitness industry in Taiwan is a must

Mr. Peter Lo, as the director of the Fitness Equipment Division under Taiwan Sporting Goods Manufacturers Association (TSMA), has stood up and called for cooperation of Taiwan’s fitness manufacturers. With his leadership, TSMA has established S-Team. Hopefully, it will empower the individual fitness manufacturers to work together and look for a bright future without laments and back looks. “Taiwan becomes the global high-end fitness R&D and manufacturing hub” is the shared vision. With such a consensus and vision, S-Team is setup.